Cardi B / James Blake / Nao / Octavian / Honey Dijon / The Cure / Maribou State / The Blaze / Zara Larsson / Neneh Cherry / Stormzy / Viagra Boys / Yung Lean / Jon Hopkins (Live) / Snail Mail / Blood Orange / Daniel Norgren / Sassy J / Mahalia / Stereolab / Hunee / Cupcake / Julien Baker / Mitski / Idles + many more
The first festival was held in August 2007 in Slottsskogen on Friday and Saturday and at club venues on Thursday, Friday and Saturday nights. In 2012 the festival became a full-fledged three-day festival with live music in Slottsskogen even on Thursday. In addition to music, the festival has also grown to incorporate other cultural activities such as art exhibitions in Slottsskogen and film showings at cinemas around the city.
The festival has had a strong focus on being environmentally friendly and was the first festival in Sweden to become KRAV-certified. Citing environmental reasons, the festival announced on the evening before the first day of the 2012 festival that all food served to artists, staff and visitors during the festival would be vegetarian. This decision led to a furor of reactions, both positive and negative. The debate culminated with the Gothenburg tabloid GT giving away free sausages and meatballs outside the festival entrance - a move that resulted in a Twitter dispute between the festival's press chief Joel Borg and GT editors that was highlighted by the Swedish media.
The festival has won both national and international awards including: Gyllene Hjulet's 2012 Rights Holder for the Way Out West brand, Resumé's Monthly Outdoor Marketing Campaign, as well as the Most Innovative Festival at the MTV O Music Awards.
Published Mon. 1st of Apr 2019
Updated Sun. 24th of Mar 2019