Cold comfort: Aston Martin On Ice promises bespoke luxury
Aston Martin is again offering adventurous drivers the chance to experience the power and performance of its great British luxury sports cars in one of the United States' most rugged and demanding environments.
Aston Martin is again offering adventurous drivers the chance to experience the power and performance of its great British luxury sports cars in one of the United States’ most rugged and demanding environments.
After a successful inaugural year in 2014, Aston Martin On Ice returns to the authentic western town of Crested Butte in the heart of the Colorado Rocky Mountains in early 2015 for the second season of adrenaline-fuelled thrills and luxurious living.
Providing drivers with the chance to try the brand’s sports cars in an environment far removed for their more usual roads, the three-day On Ice program includes a 10-acre surface which has been painstakingly constructed over some 250 man-hours to entertain and inform its participants.
The exclusive tracks in Colorado are all precisely tailored to Aston Martin’s exacting requirements and are meticulously built and maintained by the brand’s team of experts before and throughout the ice driving activity, which will take place over two three-day sessions in February next year.
Comprising a braking/cornering exercise loop, slalom, skid pad, and full circuit, work on the bespoke Aston Martin track has already been underway for some weeks. Under expert tuition, participants will test and hone their car control in a series of braking, cornering, and handling exercises before further putting their skills to the test on a mile-long frozen road course.
President, Aston Martin The Americas, Julian Jenkins said: “After a hugely successful first year we are returning with an On Ice program that will once again deliver a genuinely thrilling experience in Colorado’s breath-taking high country. Combining extreme driving, in an extreme environment, with typically sumptuous Aston Martin luxury living, 2015 On Ice activity is sure to be amongst the highlights of our year."
The ice driving event is one of a number of Aston Martin bespoke driving experiences that take place across the country each year.