Lifestyle

Adidas Originals by HYKE

Adidas Originals sportswear has been re-modeled and re-designed from a modern point-of-view and yet the apparel and footwear maintain their heritage.

Adidas Originals by HYKE. Photo by Adidas Originals by HYKE Photo by Adidas Originals by HYKE
Adidas Originals by HYKE. Photo by Adidas Originals by HYKE Photo by Adidas Originals by HYKE
Adidas Originals by HYKE. Photo by Adidas Originals by HYKE Photo by Adidas Originals by HYKE
Adidas Originals by HYKE. Photo by Adidas Originals by HYKE Photo by Adidas Originals by HYKE
Adidas Originals by HYKE. Photo by Adidas Originals by HYKE Photo by Adidas Originals by HYKE
Adidas Originals by HYKE. Photo by Adidas Originals by HYKE Photo by Adidas Originals by HYKE

adidas Originals sportswear has been re-modeled and re-designed from a modern point-of-view and yet the apparel and footwear maintain their heritage.

HYKE is a womenswear label from Japanese designers Hideaki Yoshihara and Yukiko Ode, formally of the brand Green. Established in 2013, HYKE is marked by a simple, clean aesthetic with an emphasis on materials and tailoring. The SS15 release of Adidas Originals by HYKE, maintains this design ethos, while classic 3-stripes iconography is given space to play across a number of contemporary womenswear silhouettes.

Apparel includes a Trefoil t-shirt with oversized shoulders, modeled off a vintage style, while a black pullover in a fashion-forward fabric with a zipper in the back is another highlight. Accompanying this is a pair of tailored track pants, a series of knits, and a mid-length tailored skirt.

For footwear the Superstar takes center stage, featuring crocodile-embossed leather detailing. Complementing this is a model inspired by the Haillet, the predecessor to the Stan Smith, one with an all-white upper, the other highlighted in a snakeskin style leather. Snakeskin also features in the accessories offering - two casual clutches inspired by the classic Adidas travel bag, the Airliner, available in python, and all black. A pair of simple 3-stripe knee socks complete the collection.

The Adidas Originals by HYKE SS15 drops worldwide March 18, with a prelaunch pop-up store taking place at ISETAN department store, Shinjuku, from March 11.